SAN FRANCISCO — The Kraft Heinz Co. seeks to associate with startups creating options to enhance the style, vitamin and sustainability of tomatoes. The ketchup maker, in collaboration with the organizers of the Future Meals-Tech occasion collection, is launching an Innovation Problem to spotlight rising expertise and clear up business challenges.
Beforehand, Danone North America, Givaudan, Puratos, Kellogg Co., Unilever, Roquette and Quorn Meals have launched comparable initiatives with Rethink Occasions. Startups could apply for the newest installment at futurefoodtechsf.com/innovation-challenge via Jan. 20, and chosen finalists will pitch concepts to Kraft Heinz executives through the Future Meals-Tech San Francisco summit March 16-17.
Startups could submit ideas for elements, processing and packaging applied sciences and completed merchandise. Kraft Heinz is most involved in candidates which have proof of precept and prototypes. Options could span seed to shelf, tapping into style, vitamin, comfort, affordability and sustainability.
The profitable startup will obtain teaching and experience from Kraft Heinz North America executives, encompassing technical, regulatory, innovation, advertising and marketing, scale up and distribution steering, in addition to entry to the corporate’s services for on-site help.
Final 12 months, Kraft Heinz at Future Meals-Tech London hosted an Innovation Problem targeted on new functions for beans and pulses. Full Wrap, a gluten-free tortilla comprised of sprouted legumes, was chosen amongst three finalists and 128 submissions.
The Future Meals-Tech workforce will host a webinar that includes Maxine Roman, new ventures and disruptive analysis and growth at Kraft Heinz, and Erin Wahal, head of analysis and growth for style, meals and away from residence at Kraft Heinz, on Dec. 13 to offer further particulars concerning the problem.
